By way of preamble, allow me to articulate our vision for the BidClix advertising marketplace. We aspire to create an open platform where advertisers, website publishers and bloggers meet to buy and sell interactive advertising.
We are creating a place where website publishers and bloggers contribute great content; where advertisers contribute valuable and compelling offers; and where consumers express themselves and satisfy their needs and wants. Most importantly, we aim to create space for all these folks to interact.
Traditional advertising networks, Google AdSense included, often try to keep apart advertisers and content publishers. They try to obscure information, enforce secrecy through gag orders, and often resist disclosing even the most basic terms of contract.
Our purpose is to bring these parties together, to facilitate multiple, mutually beneficial relationships. For us, it’s about making connections.
To that end, we have taken one more important step. Today we introduced a new tool that gives website publishers and bloggers more control over which ads appear on their websites.
It’s simply called the "Review Ads" tool, but it’s far more powerful than its humble moniker.
Get this: Publishers and bloggers can now select the ads they want to run on their sites. They can approve some ads for one section of their site, and other ads for another section of their site. Moreover, publishers and bloggers can see how much they earn per click for each individual ad.
Full control. Full disclosure. It’s a new age of openness. We get it and we hope you do too.
Hello,
Today I have used Review Ads tool. I think it is only first step to realisation of your new program of openness. In my opinion, this tool doesn't have very important function: publisher doesn't have access to database of all Ads. He can choose only amid available ADs from number of approved before.
Best Regards
Dr. Yuri Iserlis
Posted by: Yuri Iserlis | November 17, 2005 at 10:50 AM